There was a lengthy piece in yesterday’s paper that gave me that “wow”, flabbergasted feeling. I’m trying not to be silenced by that feeling. Lately it occurred to me that these flabbergasting things are really stifling communication by reasonable people. The people who are hard over one way or another have a standard set of lines to go to, relevant or not.
The article: Paying to be Popular: social media’s black market. Since anyone reading this is at least a little involved in social media it’s worth a read. Fake followers for fake news (I am talking about real fake news, not the kind of “fake news” that means someone in power doesn’t like it even though it’s true). People who are “influencers” are buying followers so they appear to be more influential than they are. This causes their postings to bubble to the top in the algorithms that decided who should see what.
There was a scary article, in a scary special report called the Future of War, in this week’s Economist as well: My truth against yours: The power of fake news and undue influence.
It is a war…on us.
Here is the last paragraph from the Economist article:
In the future, “fake news” put together with the aid of artificial intelligence will be so realistic that even the best resources and most professional news organization will be hard pressed to tell the difference between the real and the made-up sort. Official web-sites and social-media accounts will become increasingly vulnerable to hackers, who may be able not only to provoke stock market crashes and riots but even contrive crises between countries that may induce them to go to war with each other.
The two articles are talking about some similar points. In the Times article some people have had their social media identities borrowed by these outfits that provide fake followers. The article was primarily about marketers manipulating the system. In the Economist they show how this was used during the last presidential campaign to manipulate outcomes.
This brought to mind something from a couple of years ago: I was chaperoning my niece and some friends at an over-night at my dad’s house. They made popcorn, watched a movie then started to do those Facebook surveys. The ones like “What kind of princess are you?” I was struck at how much data about the personalities of these young people Facebook was obtaining through these surveys. Enough to figure out exactly how to manipulate the people who fill them out, not just by interests based on what they post, but by creating and choosing ads that will trigger them to react. It felt evil. The kids were just doing the surveys for fun.
I think we need to ask some serious questions of ourselves about what the purpose and scope of social media should be…or if it should exist at all.
It feels like the system has evolved to stifle and manipulate us. Is there any way to hit the reset button and turn it back into a fun way to connect with family and friends? Or maybe I was naive to think that was ever the point.